BRAND EXPERIENCE
nike snkrs out the box
__________________________
Made in collaboration with production company Squint/Opera and creative studio Rosie Lee, I produced a series of 5 animations for Nike at the YO'HOOD Shanghai expo. A collage of 2d and 3d the animations showcase the inspiration and history behind rare and iconic sneakers, from the original Oregon Waffle to the 2016 Air Max release. Presented in large upright digital shoe boxes the animations were nestled amongst inspirational artefacts and original Nike products creating the full brand experience, bringing home unexpected inspirations through multi-sensory presentations.
nike yo'hood HTM
nike yo'hood air force one
nike yo'hood sock racer
nike yo'hood oregon waffle
nike yo'hood air max one
nike Yo'HOOD BRAND SPACE
Credits
Client:
Nike
Agency:
Rosie Lee
Direction, Design, 2D Animation:
Sam Norland
Production:
Squint/Opera
Sound Design:
Coda To Coda
_________________________________
